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Consumer Products & Retail Practice

Intelligentsia has helped enhance brand advantage and profitability for leading Consumer Products companies and Retailers around the world. Our Consumer Products and Retail Practice analysts and consultants have extensive experience gained from within the sector, including senior marketing and sales management, strategic planning and operations/supply chain positions. This enables our team to apply its competitive intelligence and analysis expertise to your sector's real business problems, and not simply to provide business insight. We have recently completed competitive intelligence and market intelligence assignments in the following areas:

Beer, Wines & Spirits
Confectionery/Snacks
Chilled/Dairy
Restaurants/Foodservice
Beverages/Soft Drinks
Cereals
Personal Care
Distribution/Logistics

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Julian Price

Head of Practice

Julian began his career in brand marketing at Associated British Foods and has over 17 years senior management experience, gained from client-side roles in the Consumer Packaged Goods and Consumer Information industries. He has worked internationally in both B2C and B2B markets, and brings to his clients a depth of sector expertise that enables them to maximise the value of the market intelligence, competitive intelligence and insight that Intelligentsia is able to provide.

Total Organisational Support

Every business function needs intelligence about markets and the competitive environment. Intelligentsia's Consumer Products and Retail team works closely with our clients' Intelligence and Insight departments, with end users at all levels, and is used to working with a range of organisational functions:

Intelligence/Insight
Marketing
Human Resources
Strategic Planning
Product Development
Procurement
Finance Business Development
Information Technology

For More Information

If you would like to learn more about the Consumer Products & Retail Practice or to have an exploratory talk with the business manager please get in touch.

Competitor Brand Reviews

Competitive insight is particularly relevant for the annual brand planning process. Typical insights that are sought are: where is my competitor's strategic focus? What is its media strategy? How does it manage its product portfolio? What is its NPD pipeline and route to market? How is it likely to react in any given situation?

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Intelligentsia's competitive review of our category helped us fine-tune our NPD process and enhanced our Best Practice Guidelines for the business. Both of these will be used to ensure successful product launches in the future.

Consumer Packaged Goods Company