The move to cloud computing and software as a service has changed the competitive landscape for software and service vendors. The proliferation of affordable, high- speed broadband and digital technologies has brought about the convergence of technology, media and telecommunications. As traditional boundaries blur, competitive threats increase and barriers to new entrants come down, forcing companies to anticipate and move quickly to protect their market shares. To do this, organisations need to develop effective market intelligence and competitive intelligence programmes and systems.
The Technology, Media, Telecommunications (TMT) Practice offers organisations a unique combination of industry experience and competitive intelligence expertise. The TMT team consists of analysts and consultants with extensive collective knowledge of the software, communications, IT services, devices and media sectors. By combining this sector knowledge with competitive intelligence skills, the TMT Practice delivers immediate and appropriate solutions to real business problems. Furthermore, through interactive webinars, workshops and war games the TMT practice helps its clients identify and then apply key market and competitive insights in their business processes.
Following 13 years in sales, marketing and creative functions in the media industry across several European markets, Christian gained experience in commercial due diligence before joining Intelligentsia more than eight years ago. He combines considerable knowledge of the TMT sector (including fixed and mobile communications, business software, IT services) with a track record of creative thinking, competitive intelligence expertise and providing useful insights and practical recommendations for clients about their competitive situation.
Jessica began her career in product marketing at L'Oreal and has 14 years of international marketing and business development experience, with a variety of professional services firms and technology start-ups in Paris, London and New York. Jessica's depth and breadth of experience in the ICT sector ensures that she understands clients' business issues and can provide competitive insights to help them make confident business decisions. She is responsible for client services, major account development and managing the TMT practice .
Every business function needs competitive intelligence. Intelligentsia's TMT team works closely with the Intelligence/Insight department, with end users at all levels, and is experienced at working with a range of organisational functions:
If you would like more information about Intelligentsia's TMT Practice or to have an exploratory talk with a business manager please get in touch.
Many TMT companies rely on channel partners to sell their products and services. Intelligentsia can help you compete more effectively by providing detailed information and analysis about your competitors' channel strategies and partner programmes.
I am thoroughly delighted by the quality of primary insight Intelligentsia delivered. This has challenged our internal thinking and will be very useful in reviewing our positioning vis-à-vis customers and the competition.
Global IT Services Provider