Super Competition Will Intensify

This is a time of unprecedented super competition, which will only intensify over the next 10-20 years. What is driving this? Deregulation and technology are breaking down market barriers. There is over supply of labour, production capacity and communications. Entrepreneurs are using the internet to unleash new and sometimes destructive business models. Buyers are finding lower prices and new suppliers online. Organic growth is slower, worsening the struggle for market share.

How Should Companies Respond?

• Evaluate strategic opportunities faster
• Identify competitive threats earlier
• Fight for margin and market share

Strengthen Intelligence Capabilities

Companies' Market & Competitive Intelligence functions support these responses by providing external information and insights, as well as the rest of the organisation.
Prioritising internal audiences and their requests is a common problem. Lean Market Intelligence & Competitive Intelligence units are sometimes overwhelmed by demand for their services. Urgent tactical requests distract from strategic work and quality suffers. Many intelligence professionals lack the 'bandwidth' to develop an early warning system or an Intelligence strategy which is essential for increasing their units' efficiency and effectiveness.

Find Out How Intelligentsia Can Help