Marketing Intelligence

The Competitive Intelligence function has to support the whole organisation. Usually, a key internal audience is Sales and Marketing. The aim is to help these functions protect or grow the company's market share.

There are a number of valuable competitive analysis applications for sales and marketing, two are outlined here:

Competitor Channel Marketing Analysis

Changes in market share are brought about by changes in channel strategy and resources. Profiling and monitoring the competition's channel strategies, resources, productivity and partner programmes minimises these risks and exposes their weak points to attack. This analysis is of great benefit to Channel Marketing, particularly if it is kept up to date.

Competitor Sales Strategy Analysis

Organisations need to understand how their competitors' sales forces and channel partners approach the market and sell their products and services. What sales approach are they using? What is their proposition? How are they differentiating their offering from yours? This tactical competitor analysis can be of great assistance to sales management and the field force, for example through improved sales guides.

We Provide Specialist Competitive Marketing Support

Intelligentsia has carried out numerous competitor channel marketing and sales strategy assignments. We know they can make a difference to our clients' position in the market.

Learn More

To learn more about Intelligentsia's Competitive Marketing services and how they are helping clients win business and market share - click the above link.

The Business Benefits

The battle for market share is largely won or lost in the channel. The payback from understanding the competition's channel marketing or sales strategies can be high and immediate.