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What is Competitive Intelligence?


Competitive Intelligence (CI) is a structured business process to collect information and produce insights on your competitors to meet the short and long-term planning needs of the organisation. Its most frequent application is to either develop or fine-tune strategies and plans. Typically CI is structured around an ‘Intelligence Cycle’ and contains five components: Planning, Research, Analysis, Dissemination/ Action, Feedback. It is a cycle because of the feedback loop, ongoing competitor monitoring, the steady flow of customer requirements and incoming competitor information.

Intelligentsia’s Competitive Intelligence Expertise

Intelligentsia has specialised in the field of competitive intelligence since 1990, when we started out as Competitive Intelligence & Consulting (CIC). Intelligentsia has completed more than 5,000 CI assignments for leading companies around the world.

Why Competitive Intelligence Is Business Critical

In a period of Super Competition companies should strengthen their CI capabilities. Competitive Intelligence can provide early warning of new competitive threats, assesses the competition’s likely response to new strategy options, and helps protect the company’s margins and market share. Fine- tuning strategies and business critical activities can define the margin between success and failure.

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To learn more about Intelligentsia’s Competitive Intelligence services and how they are helping clients make informed strategic, operational and tactical decisions – click the above link.

We have specialised in CI since 1990 and have completed more than 6,700 assignments