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Consumer Products & Retail Practice

Intelligentsia has helped enhance brand advantage and profitability for leading Consumer Products companies and Retailers around the world. Our Consumer Products and Retail Practice analysts and consultants have extensive experience gained from within the sector, including senior marketing and sales management, strategic planning and operations/supply chain positions. This enables our team to apply its competitive intelligence and analysis expertise to your sector’s real business problems, and not simply to provide business insight. We have recently completed competitive intelligence and market intelligence assignments in the following areas:

  • Beer, Wines & Spirits
  • Confectionery/Snacks
  • Chilled/Dairy
  • Restaurants/Foodservice
  • Beverages/Soft Drinks
  • Cereals
  • Personal Care
  • Distribution/Logistics

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Total Support

Every business function needs intelligence about markets and the competitive environment. Intelligentsia’s Consumer Products and Retail team works closely with our clients’ Intelligence and Insight departments, with end users at all levels, and is used to working with a range of functions:

  • Intelligence/Insight
  • Marketing
  • Human Resources
  • Strategic Planning
  • Product Development
  • Procurement
  • Finance/Business Development
  • Information Technology

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If your company operates in the Consumer Products or Retail sectors and you would like to have a confidential discussion about a potential business research requirement, please contact us

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Competitor Brand Reviews

Competitive insight is particularly relevant for the annual brand planning process. Typical insights that are sought are: where is my competitor’s strategic focus? What is its media strategy? How does it manage its product portfolio? What is its NPD pipeline and route to market? How is it likely to react in any given situation?

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