An understanding of competitors’ future intentions can greatly assist in fine-tuning brand and product plans, transforming a good strategy into a winning strategy.
Our work around brand planning focuses on providing insight into competitors’ plans in three key business areas:
Typical questions we have helped answer include:
When analysing the external environment, brand planning often relies on published sources, market research and some field force data. While these sources provide useful historic and current information, they seldom provide insight into a competitor’s future intentions, which is what brand planning most needs.
Intelligentsia is uniquely skilled at using primary research to elicit competitor information. It is also expert at producing granular insights about a competitor’s strategies and its strengths and weaknesses. By using primary research to supplement traditional sources of information, you can identify new opportunities and risks, and give your plans a tougher competitive edge. This is essential in the current economic recession as GDP declines and the fight for market share intensifies.
To learn more about Intelligentsia’s Competitive Intelligence services and how they are helping our clients develop winning brand plans – click the above link.
We tell companies things about their competitive position that they could never find out for themselves.